Behind the Views is a series of seven practical books about YouTube revenue, brand deals, video formats, analytics, production, AI and channel risk.
Each book follows a question a creator has to answer: what you earn, what you sign, what you make, what the dashboard means, what the work costs, who contributed, and what happens when something goes wrong. Dale Kubiak brings the source documents, calculations and case records together so you can examine the evidence and build records of your own.
Read the full first three chapters of any book for free, then try its interactive lesson. Choose the complete EPUB for the remaining chapters, the longer investigation and the source appendices to return to as your channel develops.
What YouTube pays. What you actually keep.
A revenue screenshot can show a large number and still leave the important questions unanswered. What period does it cover? Which income streams are included? What did the video cost to make, and how much of the money reached the bank? No Guarantees follows YouTube earnings from the platform’s definitions to the creator’s own records.
From Greenlight Publishing.
Read the offer before you pay—or sign.
The course seller says you have been selected. The sponsor says your channel is a perfect fit. Each offer asks you to make a decision before you have the full picture. The Sales Floor examines the transactions around a YouTube channel: what creators are sold, what they are offered, and what the paperwork actually promises.
From Greenlight Publishing.
Choose a format with your own numbers.
A table of “high-paying niches” makes choosing a channel look simple. The difficult part is knowing what its dollar figures measure and whether the sample resembles the audience you can reach. Long or Short investigates the numbers behind format and niche advice, then brings the decision back to your own channel.
From Greenlight Publishing.
Understand the dashboard before changing the video.
Your click-through rate falls while the video reaches more people. Another upload stops growing, and every explanation sounds certain. Nobody Pulled a Lever starts with the gap between what a dashboard shows and what someone claims caused it. It examines YouTube’s published explanations and research papers, then sets out a practical way to read your own results.
From Greenlight Publishing.
Find the full cost of a finished video.
The camera has a price tag. Your research, revisions, file management and evening spent fixing the edit often do not. Per Finished Minute builds the full invoice for a YouTube video, including the work that disappears when the creator does it themselves.
From Greenlight Publishing.
A faceless channel still needs an author.
Removing the presenter from the frame does not remove the research, judgment or responsibility from a video. The Empty Chair examines faceless YouTube production by asking what the human contributed, what rights cover the materials, and what the finished upload needs to disclose.
From Greenlight Publishing.
Know which problem you are actually facing.
A claim, a strike, an advertising restriction and a channel termination can all interrupt a creator’s work. They do not describe the same process. Ninety Days begins by separating the mechanisms, the records and the response routes before examining the financial and human costs of a channel incident.
From Greenlight Publishing.
The first three chapters of every book are free to read in full, alongside all seven interactive lessons. The complete EPUB editions continue with the remaining chapters and source appendices, bringing the investigation together in a book you can keep.
Published under the Second Source Press imprint. EPUB sales will be through Greenlight Publishing; purchase links will appear here when the editions are available.
No. Each volume has its own investigation, sources and practical method. Start with the decision in front of you: an earnings report, a contract, a format choice, an upload, a production budget, an AI workflow or a channel notice.
The full first three numbered chapters of every book are free to read here. That’s 21 complete chapters, with their tables and worked examples, and no email address or purchase required. Open a book above to choose a chapter.
The complete EPUB continues beyond Chapter 3 with the remaining chapters and source appendices, in an ebook edition for compatible reading apps. The lessons also give you a complete exercise and a usable checklist. All free chapters and lessons remain available without a purchase.
EPUB is an ebook format for compatible reading apps and devices. The Greenlight Publishing product page will provide the current price, delivery information and any device instructions when each edition is available.
Independent creators, small channel teams and readers considering the creator business. You can use the lessons before you have a monetized channel; replace the illustrative inputs with your own figures when you have them.
Seven practical worksheets. No email required.