WELCOME TO BEHIND THE VIEWS
A clearer view
of YouTube.
There’s a whole business behind every upload. Let’s make sense of it together.
Explore free, hands-on lessons about money, deals, formats, analytics and the work of running a channel. Read full chapters from Dale Kubiak’s seven-book series, then go deeper with the complete EPUBs.
Start wherever you are. No sign-up or purchase needed.
07Interactive lessons
Try the ideas for yourself
21Complete free chapters
Three from every book
07Books to explore
One connected field guide
A GOOD PLACE TO BEGIN
Curiosity is all you need.
Whether you’re planning your first upload or already running a channel, follow the question that matters to you.
Put an idea to work.
Change a number, compare a scenario or work through a checklist. Each free lesson gives you something practical to use.
Choose a lesson 02 / READOpen a book. For free.
Read the full first three chapters of every volume, including the tables, explanations and worked examples.
Find your first chapter 03 / GO DEEPERKeep the whole story.
Explore the remaining chapters and source appendices in the complete EPUB editions, coming through Greenlight Publishing.
Meet the complete editionsLEARN BY DOING
What’s on your mind?
Seven questions. Seven free lessons.
Pick one—you don’t have to start at the beginning.
What do you really earn?
Turn views and RPM into revenue, then account for cash costs and your own time.
Try the revenue calculatorWhat are you agreeing to?
Spot the unanswered questions in a course offer, sponsorship or business deal.
Open the deal checklistShorts or long-form?
Compare formats using your revenue assumptions, production costs and break-even points.
Compare the two formatsWhat do the numbers mean?
See why a falling click-through rate can still mean more people watched.
Explore the analytics lessonWhat does a video cost?
Build a fuller budget, from research and recording to editing and revisions.
Build a production budgetWhere does the human fit?
Work through originality, disclosure and licensing questions in a faceless or AI-assisted workflow.
Explore the AI scenariosWhat happens when it goes wrong?
Separate claims, strikes and other notices, then work out what to record and check.
Try the channel-risk lessonTHE BOOKS BEHIND THE LESSONS
Find your next chapter.
Seven investigations into the business of YouTube.
The first three chapters of each are yours to read, in full.
No Guarantees
3 chapters free
The Sales Floor
3 chapters free
Long or Short
3 chapters free
Nobody Pulled a Lever
3 chapters free
Per Finished Minute
3 chapters free
The Empty Chair
3 chapters free
Ninety Days
3 chapters freeNot sure where to start? No Guarantees opens with the money.
Start reading Chapter 1