Behind the Views is a field guide to the real business of YouTube, adapted from seven books by Dale Kubiak. The books combine a former Google/YouTube employee’s perspective with sources and arithmetic you can inspect.
ABOUT DALE KUBIAK
A former employee’s perspective. Research you can inspect.
Former Google/YouTube employee
The author writing as Dale Kubiak previously worked at Google/YouTube. He brings that experience to Behind the Views, an independent look at the business behind a YouTube channel: its revenue, deals, production decisions and risks.
That perspective sits alongside the books’ source documents, worked calculations and case records. Readers can follow the evidence and distinguish published facts from interpretation.
Dale Kubiak is the publishing name used for the series. The books and this website are independent publications, not official Google or YouTube guidance.
01 / FOLLOW THE NUMBER
Ask what was counted.
Revenue is not profit. Views are not ad impressions. A seller’s earnings are not buyer outcomes. Keep the numerator, denominator, time period and sample attached to the claim.
02 / MAKE ASSUMPTIONS VISIBLE
A sample is a sample.
The calculators start with invented examples. Change the inputs and inspect the arithmetic. None of those defaults is a typical channel, a quoted industry rate or an income forecast.
03 / KEEP A DATE
The page can change.
Platform guidance on this site was checked on 9 September 2026. Source links appear with each lesson. Check the current page before acting on a policy or a notice. Preserve your own dated records.
04 / LEAVE THE GAP VISIBLE
Unknown is a useful answer.
A checklist cannot certify a seller. A simulator cannot predict a channel. A dashboard cannot reveal every cause. The lessons tell you what an exercise establishes and what it leaves unresolved.
Free means you can finish.
The full first three numbered chapters of each book are free to read: 21 complete chapters with their tables and worked examples. All seven lessons, every exercise, the quizzes and the field notes are also available without an email address or a purchase. Choose a book and start reading. The complete EPUB editions continue with the remaining chapters and source appendices.
About the books
Dale Kubiak is the publishing name used for the series. The author’s Google/YouTube background informs an independent perspective; the case records and citations support the books’ factual claims. The series is published by Second Source Press, an imprint of Greenlight Publishing LLC. Each book in Behind the Views stands alone, with its own sources and practical methods.
Your notes stay with you.
Calculator inputs stay in the current page and reset when you leave a lesson. Completion progress is saved in this browser’s local storage when available. Downloads are created on your device. The lessons have no sign-up form or analytics tracker. Calculators and quizzes run in your browser, and fonts and cover images come from this website. When purchase links become available, they will take you to Greenlight Publishing for checkout and EPUB delivery.
